Direct supply
Growers who sign up to Purelana™ receive the best possible market price because most administration costs around the sale of wool are eliminated:
- Full market price of the day
- No marketing fee charged to farmers
- Direct from farm to wool scour
- No brokering charges
- No additional charges for processing small lines
- No full-time representatives on road
- Minimal handling costs
Marketing
Purelana™ provides superior New Zealand scoured wool with a clear point of difference to export markets:
- Available in a range of wool types to meet industrial demands of, for example, tufted carpets or axminster carpets
- Every Purelana™ shipment covered by an extensive warranty
- Detailed testing certification, incorporating length and colour measurements
- A seamless production system means Purelana™ wool can be traced from the sheep's back, through the scouring process, direct to the manufacturer - and beyond if necessary
- Produced from 100 per cent pure New Zealand wool
From farm to carpet
Contact
For more information about the Purelana™ initiative contact:
- Craig Sheridan
- c.sheridan@woolserv.co.nz
- +64 3 357 8700
Video showing sheep shearing, scouring, dyeing, yarn and carpet making from top quality New Zealand wool.