WSI was established in 1991 and is the only Wool Exporting company in New Zealand with investment in the scouring sector. WSI is now primarily a wool marketing and export business and part of the Lempriere group of companies.
As a major investor in the New Zealand scouring industry through group company ownership of the scouring plants located in Hawke's Bay in the North Island and Timaru in the South Island, WSI is strongly committed to a sustainable scouring industry located in New Zealand.
We use only top quality raw material grown in New Zealand by skilled woolgrowers and we scour and process it in the most sustainable way, to the highest environmental standards. This makes our wool unmatched in its sophistication, consistency, colour, strength and purity.
Our scoured wool products are supported by branding strategies such as Purelana, and Red Band which set the benchmark for quality around the world.