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John Dawson, B.Ag Com – Chief Executive Officer

John was previously with the Mair Group from 1978 to 1992 and was appointed a director of Mair Wool in 1989.  John joined WSI in 1992 and specialises in international wool marketing where he has acquired an in-depth knowledge of markets in the European, Pacific and Asia regions. 


Geoff Deakins, B.Com CA – Financial Controller

Geoff has spent over 25 years specialising in financial activities within the wool industry, particularly in relation to local and export market transactions.  Geoff joined WSI in 1992.


Nathan Watt - Marketing Executive

Nathan has been with the company since 2013 and has enjoyed marketing and wool buying roles in NZWSI. His main responsibilities centre on our Asian customers where he is passionate about increasing our business.


Jason Stewart - Shipping Manager

Jason joined WSI in 2009 after 16 years in the shipping and logistics industry. He brings a wealth of knowledge and experience to the company.


Bruce Reid - Senior Wool Buyer - South Island

Bruce joined WSI in 1997 and managed wool purchasing in the South Island as well as product selection and quality.


Tony Reid - Senior Wool Buyer - North Island

Tony joined WSI in 1993 and is responsible for raw wool purchases in the North Island as well as wool product processing and quality control.


Liang Jun

Liang works as a full time agent for NZWSI residing in Christchurch. He has worked with us for over 20 years and has played a significant role in expanding our Chinese business.


TC Bilandani - CEO India

TC Bilandani who has been CEO of WSI's India office for many years along with his son Dhiraj who work closely together to represent NZWSI in the Indian market place.



Mark Chen - China Resident Manager

Mark is based in Nanjing and joined WSI in 2005. He has large experience in all fields of the Chinese wool industry and is very important to our marketing thrust in this market.