The Campaign for Wool is an international campaign fronted by Prince Charles to encourage people to buy more wool products, from carpets to clothing. This world-wide effort is to promote the great properties that wool offers to textiles and in doing so, help to support sheep farming as an industry.

The project was started by the United Kingdom and now includes Australia, New Zealand and is rapidly spreading globally. Prince Charles and the Campaign for Wool organisers recognised this opportunity some time ago, and created an extraordinary, comprehensive campaign that has now attracted many countries from outside the Commonwealth.

For more information visit New Zealand's Campaign for Wool.

HRH Prince Charles at the Sheer Brilliance wool exhibition