PURELANA™

PurelanaTM    is a direct supply and marketing initiative that ensures better long-term returns for growers.

Direct supply

Growers who sign up to PurelanaTM receive the best possible market price because most administration costs around the sale of wool are eliminated:

  • Full market price of the day
  • No marketing fee charged to farmers
  • Direct from farm to wool scour
  • No brokering charges
  • No additional charges for processing
    small lines
  • No full-time representatives on road
  • Minimal handling costs

Marketing

PurelanaTM provides superior New Zealand scoured wool with a clear point of difference to export markets:

  • Available in a range of wool types to meet industrial demands of, for example, tufted carpets or axminster carpets.
  • Every PurelanaTM shipment covered by an extensive warranty
  • Detailed testing certification, incorporating length and colour measurements
  • A seamless production system means PurelanaTM wool can be traced from the sheep's back, through the scouring process, direct to the manufacturer - and beyond if necessary
  • Produced from 100 per cent pure New Zealand wool

Contact

For more information contact Purelana Manager Malcolm Ching at: malcolm@woolserv.co.nz